Monthly Archives: August 2010

Is a face to face sales meeting valid today?

A face to face (F2F) sales meeting is still and always will be the most important function which you undertake in your sales development.

Some people today champion the idea that with all of the facilities available online you do not need to make any visits to your customers, you can do it all via e-mails, website sales cart, social media etc.
In some cases this is true.
I have been looking for a specific book on WordPress, the platform on which this blog is based and ended up purchasing it via the web from a well know major supplier (you probably all know the one I mean), but that was not before I had visited a number of bookshops to source it, but no one had it in stock.
In this case I knew exactly what I needed, and it was convenient.

However the question I pose is, do your customers always know exactly what they want and as I have mentioned before people still buy from people. Continue reading

Your message to the market

Your message to the market is one of the most important in the development of sales.

A few days ago I was visiting a new client, based in one of our local town centres. It was not the meeting with them but my need to park in one of the town centre car parks which brought this subject to mind.
After paying my fee, for two hours, in the parking ticket machine, I received a ticket for only one hour of parking. Luckily the parking office was nearby and queried this with them. The machine had apparently not registered a number of my coins and the problem was sorted out.
After my meeting the manager of the office was standing outside and I thanked him for his assistance and started chatting to him. Continue reading

Do I need to cold call?

This is a question I was asked recently, which is an emotive subject. with some people loving it & and others hating it.

From a personal point of view, sales cold calling is a very inefficient use of your time.

That is not saying it does not work.

Why do some major companies spend a lot of money, on a cold calling, campaigns?

We have all received at one time or another calls on double gazing etc and if it did not work why are they continuing with it.

However this must be put in context. These companies are spending a lot of money for a telesales company to carry out the work for them. They just take the leads to follow up. Continue reading

Contact

Telephone +44 (0)1268 704461 Mobile: +44 (0)7746 175034 e-mail: mike@thesalesmentor.co.uk

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