As I sit here looking out of my office window at the snowy landscape (which is becoming more frequent in the SE England winters) with my wife waiting for the delivery from a well-known cosmetics company which is now overdue by 3 days.
The fact that we have booked an order from our customer(s) the sales effort does not stop.
In the case of the awaited delivery. We know why it is late because of the bad weather, and that we should get it tomorrow. My wife has been kept informed by e-mails and text messages.
In turn she has informed her customers of the current situation.
We all face this situation sometimes and keeping our customers informed is part of the sales function. Continue reading →